[Colour as we perceive it is a form of electromagnetic radiation between 400-790 teraherts. It's lower than infrared, microwaves, and radio; higher than x-rays and ultraviolet.]

[We don't see pure colours. They are spectrums that our visual system approximates, which results in our experiencing of the dominant color.]

[Colour constancy refers to the phenomenon of perceiving various shades of a colour as the same, despite there being subtle differences between them.]

[Human eyes have millions of photoreceptors called cones that can be divided into three sizes and each is more sensitive to a certain spectra: short (blue/violet), medium (green), and large (red/yellow-green))

[Ganglion cells antagonistically combine signals from the cones, which makes red compete with green, and blue compete with yellow.]

[There is no purple as pure and dominant. Ganglion cells perceive red and blue simultaneously.]

[Women rarely have colour blindness because they have two X chromosomes, which is where the genes for cones are located.]

[A dog may have a hard time finding a red ball in green grass because they are naturally are dichromatic, which means that one of the three cone types is nor present. This is common in mammals other than humans.]

[Some hues have wider perceptible ranges of saturation and lightness: the color space is not uniform.]

[Using a Lab color picker can result in more uniform lightness than HSB.]

[In the additive RGB color system used by screens: red and green combine to make yellow, red and blue to make magenta, and blue and green to make cyan.]

[Whereas RGB is an additive process the mixes towards white, CMYK starts with white and subtracts by reflecting light through pigments.)

[Color management between color profiles relies on Lab representation to produce colors that are ultimately not identical but metamerically the same.]

[If a shape is repeated enough times at a small enough scale, it becomes texture.]

[Use direction and organize elements into explicit and implicit lines to guide the eye from one section to the other.]

[Use contrast not only to differentiate elements: frame and give focus to light elements by surrounding them with darkness.]

Shopify, SPACs & Status

[There will be a biotech bubble, it's inherently impossible to understand. Do some homework on a few companies and buy them, sell during the bubble.]

[You don't make profit, you make value.]

I've never had a goal

[Goals go away once they are achieved. Work continuously instead of stops. Just do, try, create, absorb yourself in process. Treat each step as a continuous line from the first thing you ever did.]

When Tailwinds Vanish

[Moving towards 100% of our attention in the digital world implies zero-sum economics for software businesses.]

[Competition is more likely to be with Internet-first businesses than pre-Internet incumbents.]

Let's talk about speaking Trump and the biggest republican joke....

[Even if you have your winning strategy, don't throw it at them: lead them to put the pieces together themselves.The truth is realized, not told.]

[Don't make it about 'Trump' or 'Republicans' (but correctly remind who was in power of they blame it on the Democrats. Focus on 'government' because the goal is to turn them against authoritarians, not into progressives.]

Let's talk about Trump's base, messaging, and incrementalism....

[Progressives are by nature big picture thinkers. Conservatives care about he here and now. In order to reach them, everything needs to be framed in terms as a big picture issue and a kitchen table issue.]

[Democrats are terrible at messaging. Even though they agree with most low-income conservatives on many issues, they fail to communicate by insisting on a foreign language that doesn't resonate with the target.]

Let's talk about speaking the language of Trump....

[When trying to convince someone of something, consider what rhetoric they use on you.]

[Racism comes from fear (of the unknown), fear comes from ignorance.]

[Trump was successful because he spoke to their fears.]

[Education and context, not fear, create progressives.]

[Maybe can agree on anti-authoritarianism.]

How Courtland Allen Built Indie Hackers, with Ben and David from Acquired

[Instead of solving an unsolved problem, attach yourself to problems that are already solved and reduce cost. This way you the client already knows what the problem is and is willing to spend, without needing you to educate them. Just propose your solution to win.]

[Selling to someone who's job is to spend a budget is way easier than to those who don't have money.]

[Anytime money changes hands, think of yourself as a business, even if you're an employee. A resume is like an ad, sending your profile to prospects is like marketing, interviews are like sales (selling yourself).]

[An acquisition in a special contract unique to you, so don't worry about precedents and what employee contract might look like - the sky's the limit. You may not get it but feel free to ask for what you want.]

Jeff Atwood on Growing Discourse to $120,000/mo

[Sell to businesses if you can because they generally have money. Individuals tend to look for low-cost shortcuts. Sell to those who don't flinch at $200/month.]

The customer mission might be something subconscious or never put into words: a musician doesn't want to learn songs, they want to play like Chris Potter.

Mighty Network's Gina Bianchini on How to Create a Community Worth Subscribing to

[Think about bringing together not just your customers but all the people who could be your customers.]

[One of the top reasons for subscription fatigue / churn is subscribers feeling bad about themselves for not being able to keep up with an overload of content and get enough value for money even if it's all high-quality. A community can be less intimidating.]

[Most people want to make better decisions about the things that are important to them.]

[Antiquated definitions of community like 'learning together and support each other' mean nothing to people now. Most valuable communities bring together a very specific profile of members in order to master something together. This replaces content with progress and journey.]

[Your customer doesn't want to spend time talking about your widget. They want to talk about what is important to them in mastery of their own identity.]

[Your customer isn't buying your stuff because they want to buy your stuff but rather because it is in service of achieving a goal. The more you align with the goal, the more likely the customer will stay.]

[lt's a mistake to focus more on the product than on customer mission.]

[The 'myth of more' can delude us into thinking that all reach is equal ('if I just get more visitors or eyeballs"), but a reach on Facebook is not the same as a reach on your private network.]

[Expecting people to show up and figure out how to get value is like a holding a workshop with no facilitator. Getting them in is not enough. Put some light structure in place to guide people.]

[Onboarding (the first few seconds, minutes, days) needs to be choreographed meticulously – it is not merely adjusting the product parameters.]

[Have a weekly event that gives newcomers a chance to get a feel for how it works.]

[Hold give/ask days with a new profile every week so that customers feel they helped someone and also got some useful insights for themselves.]

[People need to understand quickly how they will get value.]

There was a machine in the kitchen which could extract the juice of two hundred oranges in half an hour if a little button was pressed down two hundred times by a butler's thumb.

It was one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced—or seemed to face—the whole external world for an instant, and then concentrated on you with an irresistible prejudice in your favor. It understood you just so far as you wanted to be understood, believed in you as you would like to believe in yourself, and assured you that it had precisely the impression of you that, at your best, you hoped to convey.

Build vs. Buy: How to blow $100,000 saving money

[If you payed engineers to build it, instead of just buying it, the salary cost plus the lost revenue from not improving your core product would amount to orders of magnitude more than the paid service's fee.]

That new feature will not save your business

[Solutions make a difference, not features.]

The Future Of The Culture Wars Is Here, And It's Gamergate

[They would coordinate mass emailing on Sunday (to clog inboxes at the start of the week) and Wednesday (pressuring the target to resolve it before the weekend). They did this without referencing GamerGate because it could be too easy to filter.]

[The GamerGate reasoning stated directly would sound like: 'Feminism is about equality and so if a woman can use her sexuality to her advantage and men are not able to, Feminism is invalid'.]

The Double Bind

[Silicon Valley's double-bind is: your similarity validates my idea and I like you for that, but it also makes us rivals and I hate you for that.]

[Company shutdowns take a form similar to ancient rituals of human sacrifice: undifferentiation (VC-backed competition) is named as the scapegoat, the company is eulogized in a generic way (raised X and shut down), and then they 'celebrate failure' to shift the blame away from true causes and leave the door open for this to recur ('they died so that other companies could live').]

Crowd-owning campaign strategies

[Incentivize social sharing by creating lots of shareable content.]

Forget About Setting Goals. Focus on This Instead.

[Winners and losers have the same goals. What differentiates is their system.]

[Focus on the system that creates the results you want.]

[Ditch your goals and fall in love with systems.]