On Pioneers, Settlers, Town Planners and Theft.
[Pioneers build the first prototypes of new technologies. Settlers make it accessible profitable. Town planners make it a commodity that enables new pioneers.]
[Create incentives for each group to steal from the other.]
[Each group has a different culture. Not to be subsumed under 'company culture'.]
Participation Inequality: The 90-9-1 Rule for Social Features
[Help counter participation inequality by making it easier to contribute; making participation a side effect of other things they did; offering templates to avoid intimidating blank pages; rewarding participation with badges or discounts; showcasing great contributions.]
8 tips for converting free newsletter readers to paid
[Conversions don't happen on first contact. People need repeated exposure before taking action.]
In this world you don’t need 1,000 true fans to make a living; you need 1,786 — 536 fans to pay Apple, 253 fans to pay Twitter, and only then the 1,000 that make it possible to create something new. It is inevitable that some number of businesses never get started, because of this deadweight loss.
[Apple strategically launched on 2nd or 3rd tier carriers to maximize their control over the experience, and then used the leverage from market dominance to force larger carriers to accept.]
[Create opportunities for live-action role-playing by 1) presenting challenges and 2) maintaining a broader audience that witnesses it all.]
[Nothing can be better than something if it fosters the urge to do the real thing. Something fake can be harmful if it drains you of energy and space to do the real thing.]
AARRR Framework- Metrics That Let Your StartUp Sound Like A Pirate Ship
[Acquire leads by helping people find you; Activate customers by helping them succeed and repeat; Retain them by understanding why they're leaving or staying; give them incentives to Refer news leads; increase Revenue by reducing costs or raising prices.]
[Allow visitors to signal themselves as leads, qualified leads, and then customers.]
[Invest more in the channels that are successful.]
[Twitter helps you follow your first 30 accounts, Facebook helps you add you first 7 friends, Dropbox helps you upload your first file, because then you are more likely to come back.]
[Easier to retain or sell to an existing customer than acquire a new one.]
New Atheism: The Godlessness That Failed
Malachi-2:3-says-God-wants to-put-dung-on-your-face-related t-shirts, bumper stickers, keychains, and coffee mugs
How We Ditched Venture Capital and Let a Competitor Fund Our Startup
[A startup is not one idea but a thousand ideas in one direction.]
The Future of Education is Community: The Rise of Cohort-Based Courses
[Cohort-based courses (CBCs) can be more easily accomodate new information.]
[Video calls can be recorded, but they don't capture the magic of the experience, which makes it piracy-resistant.]
5 Ways to go from 1k to 2k Newsletter Subscribers
[Show FOMO by highlighting your best content in the landing pages. Prove that they missed something.]
The Open-Source Software bubble that is and the blogging bubble that was
[Google Reader and Feedburner were not victims but weapons used to ensure that only Google was extracting value from the industry.]
[Blogspot was an attempt to populate the search indexes because there was not much content. As advertisers started to push back, it became less worthwhile of an investment.]
[Open-source projects without revenue are either burnout waiting to happen, or a formerly well-paid developer coasting on savings, or a group that took venture capital.]
[Microsoft invests in VSCode, TypeScript, GitHub and npm to create business for Azure and other offerings.]
[The 'money hose' is a mechanism to ensure that big tech can control the ecosystem.]
[Capitalism will always find a way to exploit common resources. It's just a matter of time.]
[Declarative programming expresses logic without control flow—describe what should happen without saying how to accomplish it.]
[Analytics shows me that 'How I do …' performs better than 'How to do …']
[Negative feedback or people correcting you can help you learn cool stuff. Publishing a book is a free life-long education.]
How Writing Online Changed My Life
[There is a paradox of beginners simultaneously wanting and being afraid of the masses seeing their stuff. You wouldn't want your first post to go to a million people: smaller audiences are a safe place to experiment and refine.]
[Smaller audiences make it easier to find friends.]
If You Can Be Bad, You Can Also Be Good
[If a conspiracy theorist is no different from a scientist because 'everything is political', then words have no meaning. What isn't rational then?]
What's Behind the Shopify Effect
[Opt-in commerce is challenge-oriented whereas opt-out commerce is convenience-oriented.]
[If people identify with the challenge you've set for them, the transaction becomes a moment worth sharing.]
[People want meaning, to become something, to express themselves. How does what you sell help them succeed?]
How to Practice Mindfulness Meditation
[Mindfulness meditation is an opportunity to observe yourself as you are.]
[Suffering comes from escaping the experience of being alive.]
[Let your gaze rest, without staring or focusing. Whatever's in front is in front.]
Content strategy for creators: How to grow an audience
[Publish bite-sized shareable content on existing networks to help with discovery.]
[Create longer content to build trust.]
[Offer exclusive content in exchange for an email.]
[Give benefits to your most dedicated supporters who purchase.]
[Software doesn't lend itself to signal messaging, so it's more lucrative to monetize signal distribution or amplification. Make it free and charge to stand out.]
