[The transforming power of media is easier to explain than the ignoring of this power. This may indicate a certain capacity to numb like that which occurs under stress and shock.]

[To those who have not studied media, the idea of studying its effects is as baffling as literacy is to people in pre-literate cultures, who might say 'Why do you write? Can't you remember?'.]

[Commerical interests that try to neutralize media as 'entertainment' in order to make it universally acceptable are ensuring an accelerated and maximally pervasive adoption of any medium.]

[Radio is a decentralizing, pluralistic force, as with all electric media.]

[As TV centralized, radio became free to diversify and localize.]