[The transforming power of media is easier to explain than the ignoring of this power. This may indicate a certain capacity to numb like that which occurs under stress and shock.]
[Studying media's effects might baffle those who never studied it, as with people in pre-literate cultures who might say "Why do you write? Can't you remember?".]
[Commerical interests that try to neutralize media as 'entertainment' in order to make it universally acceptable are ensuring an accelerated and maximally pervasive adoption of any medium.]
[Radio is a decentralizing, pluralistic force, as with all electric media.]
[As TV centralized, radio became free to diversify and localize.]