[Gutenberg created the assembly line that enables automobile production.]

[As the car levelled social differences by homogenizing access to physical distance, the television reduces distinctions within its audience, thereby making everyone common.]

[The goal of the advertising industry is to provoke a uniform reaction amongst those in the audience to achieve programmed harmony via the principles of automation.]

[Ads put into a new setting become funny by way of being perceived consciously; they are not mean for conscious consumption.]

[The hidden messaging in ads is not attacked by highly-literate critics because they lack the capacity to discuss nonverbal forms.]