2 entries for Friday, September 4, 2020

Growing ideas with Andy Matuschak

[Present two random notes and prompt to write a third that connects the two.]

Resist thinking of the evergreen note as a static format (declarative phrase or noun as title, discussion as body). It can be a question, with a list as the body, and eventually this can be transformed into the standardized representation if desired. Allow fluidity in how the tool is used.

[Spaced repetition can be used to prompt practicing a process via a question that changes everytime.]

[Gutenberg created the assembly line that enables automobile production.]

[As the car levelled social differences by homogenizing access to physical distance, the television reduces distinctions within its audience, thereby making everyone common.]

[The goal of the advertising industry is to provoke a uniform reaction amongst those in the audience to achieve programmed harmony via the principles of automation.]

[Ads put into a new setting become funny by way of being perceived consciously; they are not mean for conscious consumption.]

[The hidden messaging in ads is not attacked by highly-literate critics because they lack the capacity to discuss nonverbal forms.]