Let's talk about improv and talking to liberals and centrists....
[Five rules of improv: 1) yes, and…; 2) no open ended questions; 3) make them look good; 4) no need to be funny; 5) tell a story and keep it going.]
[Centrist lack a theoretical framework, keep it focused on right and wrong.]
The roads to funding your community network projects....
[Make goals that are quantifiable, and achievable: big enough to matter and small enough to win. You want to overshoot your goal every single time. Set it up so that you win every single time.]
[In pre-advertising: announce what you're going to do and how people can get involved.]
[Naming your benefactors might create a burden of association when you are perceived as divisive. Maybe don't tell them or mention them until its done.]
[Remind people of the cause but don't focus on the negative aspect so that people walk away feeling positive. If they feel bad, they won't return.]
[Don't guess what they need: ask them.]
[Delivering on the goal means not failing: if you're short, cover out of pocket.]
[Document the delivery so that the people involved can see it after and feel good about making it happen.]
Making people feel they're participation made the difference isn't just for humility, it's to help them feel their impact.
Tagged: contribute.
[When Michelin started, the car market was small, so they published guides as a way to encourage more driving. Ogilvy had under twenty clients before writing Confessions of an Advertising Man. Content is king.]
Money - Simple English Wikipedia
[Through bartering, more value accrued to objects that were easier to carry around.]
[The first country to create a coin was Lydia, spreading to Greece and the Mediterranean, and eventually the rest of the world.]
[Money was favourable because it was interchangeable (fungible), could be easily divided or carried around, and lasted longer.]
