[Short cones are absent from the fovea, which is the center of our focus and where we can best see detail.]
[Researchers found that exposure to red overloads the brain's rationalizing capacity without you realizing. Participants displayed hesitation and earned lower IQ test scores, but rates their performance the same as the control.]
[Shopping in a Target store involves being assaulted with red in every direction, and there is a joke that you cannot leave without spending $100.]
[When surveying color usage and significance in a particular culture, research the flag, religions, weddings and funerals, holidays, sports.]
[Pointillism exploits our perception of two different colored dots placed next to one another to create the effect of a different overall color.]
[Warm hues and tints pop and appear to be closer. Cool hues and shades recede and appear to be farther away.]
[Tinted purple on black pops in a more jarring way than on blue because there is a relationship between the colors in the former pair.]
[Monochromatic schemes use a single base color with various tints and shades, and tend to be quiet.]
[Analogous schemes use adjacent or alternating adjacent hues, and tend to be harmonious and quiet.]
[Complementary schemes use opposing hues on the wheel and can be more exciting.]
[Split complementary schemes divide one opposing hue into its two adjacent colors, and can be less jarring or more harmonious than complementary schemes.]
[Triadic schemes use three evenly spaced hues.]