[Your price represents not just the product but also the documentation, support, and future roadmap.]

[Sage accounting software sucks, but you buy reliability in knowing it will update for new tax laws, your bookkeeper's likely familiarity with the product, and the support of staff who respond to forty thousand callers a day.]

[Black and Decker introduced their DeWALT drill seris by giving away pulled pork sandwiches and holding drill-off competitions at construction sites, and being present at rodeos and NASCAR races where their end users hang out.]

[The goal of having multiple versions at different prices is to be capable of selling to customers with different maximum thresholds. Versions could be created based on features, earlier access, economic demographics (students, hobbyists, professionals), geography, customer industries, platform (Apple users may pay more).]

[An app might be lower-priced in a country whose currency is lower-valued, but localized in their language which renders it useless to those in countries with higher-value currency.]

[A 'jumbo' size with zero sales will increase sales for the 'large'.]