Mighty Network's Gina Bianchini on How to Create a Community Worth Subscribing to

[Think about bringing together not just your customers but all the people who could be your customers.]

[One of the top reasons for subscription fatigue / churn is subscribers feeling bad about themselves for not being able to keep up with an overload of content and get enough value for money even if it's all high-quality. A community can be less intimidating.]

[Most people want to make better decisions about the things that are important to them.]

[Antiquated definitions of community like 'learning together and support each other' mean nothing to people now. Most valuable communities bring together a very specific profile of members in order to master something together. This replaces content with progress and journey.]

[Your customer doesn't want to spend time talking about your widget. They want to talk about what is important to them in mastery of their own identity.]

[Your customer isn't buying your stuff because they want to buy your stuff but rather because it is in service of achieving a goal. The more you align with the goal, the more likely the customer will stay.]

[lt's a mistake to focus more on the product than on customer mission.]

[The 'myth of more' can delude us into thinking that all reach is equal ('if I just get more visitors or eyeballs"), but a reach on Facebook is not the same as a reach on your private network.]

[Expecting people to show up and figure out how to get value is like a holding a workshop with no facilitator. Getting them in is not enough. Put some light structure in place to guide people.]

[Onboarding (the first few seconds, minutes, days) needs to be choreographed meticulously – it is not merely adjusting the product parameters.]

[Have a weekly event that gives newcomers a chance to get a feel for how it works.]

[Hold give/ask days with a new profile every week so that customers feel they helped someone and also got some useful insights for themselves.]

[People need to understand quickly how they will get value.]