[Use municipal infrastructure, like libraries, as hosts for technological infrastructure and points of access to federated systems.]

[Go together through every single feature and every button that can be pressed.]

[Welcome new people to the social media instance as you would at your house party: saying a few words about them, introduce them to everyone.]

[Convincing individuals to switch is nearly impossible because of network effects. Bring the whole community over instead: this way they already know many people.]