Trading is a serious intellectual pursuit that is also incredibly fun. The joy of attempting to solve an unsolvable puzzle. A nearly impossible daily test of discipline and selfcontrol. An endless emotional rollercoaster of instant feedback, frequent disappointment, sudden euphoria, and nearly unbearable periods of crushing selfdoubt.
Tagged: trading.
A Simple Marketing Worksheet
• Who's it for?
• What's it for?
• What is the worldview of the audience you're seeking to reach?
• What are they afraid of?
• What story will you tell? Is it true?
• What change are you seeking to make?
• How will it change their status?
• How will you reach the early adopters and neophiliacs?
• Why will they tell their friends?
• What will they tell their friends?
• Where's the network effect that will propel this forward?
• What asset are you building?
• Are you proud of it?
Convert your videos into super low-quality Nokia phone style videos for memes. Upload any video and it'll be degraded to that classic early 2000s Nokia aesthetic.
Cyd - Claw back your data from Big Tech
Backup and delete all of your tweets, and migrate them to Bluesky.
Save a searchable copy of your data from tech platforms locally on your computer.
Migrate your tweets from closed platforms like X into open platforms like Bluesky.
Cyd runs directly on your computer, not on our servers. We don't have access to any of your accounts, or to any of the data in them.
[Trusted marketers earn enrollment because they make a promise and keep it. With trust comes attention that lets them tell a story uninterrupted. The story can lead to more enrollment, more promises, more trust.]
[Everyone is famous to 1500 people. In our culture, fame breeds trust.]
[It takes more (stress) for a customer to say yes than to walk away.]
[Make sure your most loyal customers have a megaphone to tell others: people like us do things like this.]
[Building new things for your customers (instead of finding new customers for your things) implies investing in their lifetime value.]
[A supermarket might expect the lifetime value of their regulars to be thousands of dollars, so they would do well to 1. sponsor events for new residents in the area and 2. do right when a local complains about the fruit not being ripe.]
[People won' tell their friends because you wanted or asked. You need to make your offer worth sharing.]
[Facebook during their initial growth was well-positioned as a status signal for insecure and high-status students who craved to move up in some invisible hierarchy.]
[One kid brings a yo-yo to school but it doesn't create much traction. A charismatic fifth-grader who is good but not intimidating opens the Yo-yo Union club to all with three spare yo-yos to share; then there's three early adopters leading the way and soon there's thirty kids with yo-yos on the playground.]
[We only notice ideas that cross the chasm beyond neophiliacs.]
A regulação do streaming e a invenção dos cineastas de aplicativo
['motoboys' are victim to a high rate of fatal accidents in Brazil and the country's largest organ donors, but a universal healthcare system pays the bill and not iFood.]
[You serve many but profit from few; whales pay for minnows.]
If the goal is to get it over with, get the person off the phone, deny responsibility, read the script, use words like "as stated" and "our policy," then, please, sure, yes, keep doing what you're doing and watch it all fall apart.
['Cheap' can mean 'scared', a last refuge when there are no other ideas.]
[Status is an omnipresent layer in how people make decisions. It's always relative but what is perceived by others can differ from is believed internally. Some people want to hold on, and some want to move up; some even want to move down because it may mean safety and less competition.]
[Consider what the person you're serving measures with respect to their status before they make decisions.]
"Who eats first" and "who sits closest to the emperor" are questions that persist to this day. Both are status questions.
One involves dominion; the other involves affiliation.
[Amateurs create what they like, whereas professionals create what other people will like.]
[Spam scams are poorly worded to filter you out quick. They seek people who are dominated by greed and avoid wasting time on the careful and well-informed.]
[A brand is not your logo: it's a shorthand for the customer's expectations when they buy from or meet with you. Your brand is the promise they think they're making.]
If people care, you've got a brand.
