[Start not with solutions but with people you seek to serve and a problem they want solved.]
[Commodity work isn't lucrative when other options are a click away.]
[Charging ten times more isn't about quantity: it's for a different story.]
[Grateful Dead favoured extremes on the XY axis (live recordings over polished albums, long jams for their fans over short radio hits) and owned them.]
[Beside the intended audience, there's also an accidental audience who ends up getting more satisfaction from tearing down the work.]
["For those who want A and believe B, choosing C is perfect." Based on who they are and what they want and know, everyone is always right.]
[Launching an extreme (fastest, cheapest, . most convenient) means breaking the former extreme's status.]