Rosano / Journal

22 entries for February 2022

Thursday, February 3, 2022

“Michelin Guide” Marketing

[When Michelin started, the car market was small, so they published guides as a way to encourage more driving. Ogilvy had under twenty clients before writing Confessions of an Advertising Man. Content is king.]

Tuesday, February 1, 2022

Money - Simple English Wikipedia

[Through bartering, more value accrued to objects that were easier to carry around.]

[The first country to create a coin was Lydia, spreading to Greece and the Mediterranean, and eventually the rest of the world.]

[Money was favourable because it was interchangeable (fungible), could be easily divided or carried around, and lasted longer.]