[When making a complicated point, start with an example. When making a very complicated point, start with many examples.]
[Republicans don't really care about medical marijuana for its own sake: opposing it is a way to affirm membership in their tribe.]
[Trumps Law: when convincing people who are notoriously inconvincable, use tribal signals to sound like your one of them.]
[Bring up and diffuse counterarguments before your opponents.]
[When writing for a hostile audience, evaluate each sentence for how it sounds taken out of context so as to be prepared when someone eventually does this.]