A Simple Marketing Worksheet

• Who's it for?
• What's it for?
• What is the worldview of the audience you're seeking to reach?
• What are they afraid of?
• What story will you tell? Is it true?
• What change are you seeking to make?
• How will it change their status?
• How will you reach the early adopters and neophiliacs?
• Why will they tell their friends?
• What will they tell their friends?
• Where's the network effect that will propel this forward?
• What asset are you building?
• Are you proud of it?