"I made this" is a very different statement than, "What do you want?"

[Specific is kind of brave as it's accountable: it either worked, matched, spread, or it didn't. Are you hiding behind everyone or anyone?]

[Find a corner of the market that can't wait for your attention, where you are the perfect answer.]

["How can I start a business?" is contrived, whereas "What would matter here?" relates to real needs of others.]

Focus on the smallest viable market: "How few people could find this indispensable and still make it worth doing?"

Instead of looking for members for your work, look for ways to do work for your members.

Everyone is lonely, insecure, and a bit of a fraud. And everyone cares about something.

[Pet food caters to the owner; humans don't even know what it tastes like.]

[Conspiracy theories might attract out of a desire for uniqueness or belonging in a small group.]

[When you show up with a flotation device to help someone drowning, they don't need ads to understand or be persuaded.]

[Old-fashioned marketing centers the one buying ads, and is done to the customer rather than for them.]