[Instead of framing around your skills, understand how the buying decision gets approved and what makes the choice feel risk-free for them; remove friction from that moment and tailor everything to address their pain point.]
[Regularly move things forward from stranger to lead, lead to client, and client to lifetime client by publishing an article, following up on warm leads or past clients, and developing a valuable recurring or next offer.]
[If sales stall, the offer isn't safe enough. If leads stall, the offer lacks visibility or niche. If revenue stalls, value isn't being captured clearly.]