The Most Valuable Commodity in the World is Friction

we have a world where friction gets automated out of experiences, aestheticized in curated lifestyles, and dumped onto underfunded infrastructure and overworked labor. The effort doesn’t disappear; it just moves.

The economic signal (the diploma) still circulates as if the underlying work has occurred. But the work isn’t there. We’ve just shifted the friction offscreen, and have outsourced it to a chatbot and let the system pretend nothing’s changed. So at this moment, we are credentialing fluency with tools that do the thinking for you.

friction has become a class experience. Wealth has always helped smooth over bumps - but when the physical world is such a mess and the digital world is so easy, it’s simple to curate the digital into the physical if you have money.

The American economy has been running a decades-long experiment in removing friction, both through technological advancement and through financial engineering that pushes costs into the future. The resulting prosperity has been very real, but it’s been built on the proverbial kicking the can down the road.

When Mark Zuckerberg’s Meta builds frictionless social interfaces, that cognitive smoothness is subsidized by somewhere, somehow, right? The same economy that produces simulated friends for the lonely American also produces understaffed air traffic control towers. The same investor class that funds “never think alone” startups also lobbies against infrastructure spending, or perhaps, housing.

Amazon’s one-click ordering creates a seamless customer experience by offloading friction onto warehouse workers and delivery drivers.