SCAMPER is a procedural idea generator

S: Can I substitute a material? A key ingredient? A process? What happens if I substitute an emotion? Can I substitute the packaging for something else?

C: Can I combine different components to create something new? Can I bundle things in a new way? Can I combine different use-cases, such as author and reader, or seller and buyer?

A: Can I adapt a process from somewhere else? A component from something else? Can I adapt it to existing infrastructure? Can I adjust something just 3% to create something new?

M: Can I modify the form factor? Shape? Color? Can I magnify the key idea? What happens if I magnify an attribute beyond all reason? Or minify it?

P: Can I put a component to other uses? A mechanism? A process? An idea? A set of rules? Can I transform a waste product into an input? Can I put it to use in another context? Can I translate it into another medium? Create spinoffs?

E: Can I eliminate a rule? Can I simplify it? Make it compact? Eliminate a feature? Remove a complication?

R: Can I reverse a relationship? An assumption? What happens if I reverse my point of view? Can I rearrange the sequence? The layout? The structure? Can I rearrange the components to create something new?