3-2-1: Punchiness, Pain Points, Press “B” – Harry Dry’s Newsletter

[Make a fact hit harder by converting units into everyday objects: from “One large tree removes 2.2M BTU from the Earth’s atmosphere” to “One large tree is equivalent to 10 air conditioning units”; “0.1 square miles of the Amazon are destroyed every minute” to “50 soccer fields worth of the Amazon are destroyed every minute”; “Carbon savings of 800,000 tonnes per year” to “Carbon savings equal to 450,000 fewer cars on the road per year”.]