#246 – Doing Content Right with Steph Smith of Trends.co

[Podcasts like are best friends, newsletters like acquaintances, blogs like random people you meet at conferences. You may never even know pay attention to who’s writing an article.]

[Smaller numbers but quality relationships with everyone learning and growing together]

[Podcasts are top of funnel and a big ask for people to listen for an hour. Strategically talk about the topic in other channels, and plug the podcast when it bites.]

[You wouldn’t hang out with a friend for an hour a week if they had no sense of humour and were purely informational, the experience needs to be fun.]

Open Box Computers & Electronics

Was able to find an iPhone mini here not available anywhere else. ‘New’ here means brand new sealed in box. Claimed over the phone they resell returned items from Costco.

Is the solo model misaligned when capacity for non-projects feels chronically impossible, yet fundamental milestones seem lightyears away? How much is a celebration of what can be accomplished by one person and how much is a failure to involve others along the way?

Simply live your your life 100%. Do what only you can do. Show as much magic as possible.

[Most people buy transactionally to make money or get laid, and non-transactionally to support things they like. Framing yourself as a utility lands you in the first category. People want a parasocial relationship with creators, and will pay to feel excused from not trying the creative path themselves. Doing and publishing isn’t enough to land you in the second category: documenting and explaining in an artful way can become as important as what you’re making. Maintaining a community implies being more active on social media.]

[Try camming.]

How can you read when you’re still a beginner?

[Whether you need X, Y, Z, A, B, I’ve got something for you.]

[I’ve spent years writing these courses.]

[Whether you’re a beginner, or intermediate and want to improve…]

[It’s all free via email and at different levels.]

[Sign up and I’ll get them to you right away.]

Earning $100 a day for 200 days in the year is $20K.

Earning $200 a day for 90 days in the year is $18K.

Earning $300 a day for 60 days in the year is $18K.

5 Tips for Making YouTube Thumbnails that Don’t Suck!

[Think about click-worthy instead of clickbait.]

[Find the most exciting bit and turn it into a thumbnail.]

Nobody watches or notices, but what quietly accumulates through practice and experience is credibility.

EXACTLY HOW TO GET 10,000 YOUTUBE SUBSCRIBERS FAST

[If you already have something that performs or converts well, promote it multiple times instead of always pushing new things.]

Similar to language, it might be useful to perform songs slightly under-prepared so that you can start accommodating shortcomings sooner.

How to Grow a YouTube Channel | 10 Small Youtuber Problems - YouTube

[The strategies established creators use are not the ones that got them where they are. Play to your strengths instead of comparing approaches.]

[If you enjoy making videos and feel like it’s making a difference in your life, it doesn’t matter how many subscribers you have. Worrying about numbers is called “going to work”.]

15 Tips for STARTING a Successful YouTube Channel in 2023

[Having Ideas which reflect that you understand your audience.]

Over-assuming to connect the dots forwards: connect backwards only makes more sense—collect in the present and forage from the past.

Capoeira movements as drawing the form of their body through your movements. Maximize awareness of your self with surroundings. Maximize control (!) of your gestures.

Let’s talk about what they’re going after next….

[Don’t throw your hands up just because it’s not a permanent solution: we’re in for a long fight.]

Prefer practices to rules.

Take decisions and write them down.

[It’s hard to see how funny-shaped the box is from inside.]

I like people who can take pleasure in ordinary experience.