Make a plan for your kids, discuss it with them. Write your will. Sign a power of attorney. Talk about DNR/DNI with your family and decide if it’s right for you. Make one box for originals or copies of the following: life insurance policy; home and car owners insurance; medical and vaccination records; tax records; court orders, such as child support and custody; social security card; marriage license; birth certificate; passports; vehicle titles and registrations; important documents and anything you don’t want to lose; copies of last months bills (make it easy for the person taking care)
Twitter’s game mechanics select for a low-effort posting strategy, the dunking game. The rules are: find a way to misunderstand the tweet so that it is wrong. If you can’t, quote it out of context so that it is wrong. Tired.
If you are loud & obnoxious, you’ll most likely get your paperwork done first, because the agent can’t focus with all your noise and just wants to finish your stuff quickly & get it over with. Unless it backfires and the agent decides to turn around for a few minutes and sip his coffee while everyone calms down.
a company with a billion-user product doesn’t actually care about its billion existing users. It cares about the marginal user - the billion-plus-first user - and it focuses all its energy on making sure that marginal user doesn’t stop using the app. Yes, if you neglect the existing users’ experience for long enough they will leave, but in practice apps are sticky and by the time your loyal users leave everyone on the team will have long been promoted.
The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headline, otherwise he’ll swipe back to TikTok and never open your app again.
Marl’s tolerance for user interface complexity is zero.
As far as you can tell he only has one working thumb, and the only thing that thumb can do is flick upwards in a repetitive, zombielike scrolling motion.
You might think Marl just doesn’t know about the settings. You might think to make things more convenient for Marl, perhaps add a little “see less like this” button below a piece of content. Oh boy, are you ever wrong This absolutely infuriates Marl. On the margin, the handful of pixels occupied by your well-intentioned little button replaced pixels that contained a triggering headline or a cute image of a puppy. Insufficiently stimulated, Marl throws a fit and swipes over to TikTok, never to return to your app.
Your feature decreases DAUs in the A/B test. In the launch committee meeting, you mumble something about “user agency as your VP looks at you with pity and scorn. Your button doesn’t get deployed. You don’t get your promotion. Your wife leaves you. Probably for Marl.
A substantial fraction of the world’s most brilliant, competent, and empathetic people, armed with near-unlimited capital and increasingly god-like computers, spend their lives serving Marl.
This is enshittification: surpluses are first directed to users; then, once they’re locked in, surpluses go to suppliers; then once they’re locked in, the surplus is handed to shareholders and the platform becomes a useless pile of shit. From mobile app stores to Steam, from Facebook to Twitter, this is the enshittification lifecycle.
[The word ‘monetize’ implies there is no ‘attention economy’ in the pure sense: users need to pay fiat at some point.]
[Add some ginger bug starter to pressed juice; anything with natural sugars will do, and you can add maple syrup if none. close, and let sit for 3 days or until bubbles form. Burp them daily to avoid that they explode.]
[Combine 6tsp chopped ginger, 4 tsp unrefined sugar, and 2 cups filtered room temperature water. Close well, shake, and let sit for a 24 hours. Feed daily with 2 tsp ginger and sugar for 3–5 days until bubbles form.]
[Data-centric approaches might better fit fields like manufacturing, transport, and aviation, perhaps less so education, consumer products, and other domains involving messy humans; we risk depriving ourselves of insights from philosophy, intuition, and stories, as they may still be inaccessible through quantitative approaches.]
[Specific initiatives might appear to have no effect on engagement, but might unexpectedly and invisibly affect the actor’s social or political over the long-term.]
[Choosing where and how to store data is less about how to make it work for one app work and more about all other apps.]
How does the way we write data impact others’ ability to reuse that data?
[The document box approach creates conflicts between 1) how data was obtained (provenance); 2) what it will be used for (trust); 3) logical groupings of items (context); 4) who has access (permission). For example, an address book app that dealing with all contact data versus a birthday app dealing only with one detail of many contacts.]
[Might seem futile to add one’s voice to the cacophony of others on social media, especially as it makes little difference to people suffering over there, but my voice is all I have.]
I think of clients like partners and typically don’t get hired to make spreadsheets. I’ll make the spreadsheets anyway, but you hire me to care about your business.
Embedded leadership is useful because I’m often available to lead projects on short notice and can shape the strategy, work rapidly to define the roadmap and then over time work to build a robust sustainable team within the organization to own the work.
Engagements often start with a short, small group workshop where we can create clarity around both the problem and solution in a short space of time. These workshops often springboard into larger ongoing retainers and embedded leadership engagements.