People cram off the Tube to cram into Pret for coffee to cram into work, before cramming into the self-service checkouts at Tesco for lunch. You’ll never see the bosses or shareholders of the production lines, but you will see a series of CCTV cameras, touch-screens, QR codes and employees, with the latter increasingly subordinated to the technology.
As people cram into the bars in the evening, they’ll leave their Pret cups and Sainsbury’s sushi containers crammed into bins. Those will be emptied before dawn by an army of unseen cleaners, many of them immigrants, who will un-cram the city so the process can continue when everyone drains from the catchment area of the suburbs into the trains again. Once on the platform, our minds can get crammed afresh with the cutting edge of automation ideology, which in London means pervasive fintech ads, like this one from the automated investment manager Nutmeg.
The fintech scene primarily exists for one thing: to help bridge the gap between Big Finance and Big Tech.
London is a city of endless helpful requests coldly delivered to sound like orders, alongside matey propaganda designed by M&C Saatchi to make corporate platforms look warm and cuddly. When I lived here, this mix of dripping corporate inauthenticity and stultifying paternalism was there like a suffocating blanket, but the city had a strong counterculture to balance it out.
Isn’t it strange that a bunch of financial elites were invited to sit on the board. Someone should report that to the See It, Say It, Sorted help-line as suspicious behaviour. I fantasize about calling the operator and saying:
‘I’ve noticed London has been taken over by two colossal American payments firms working in conjunction with Big Finance and Tech, and people don’t seem to notice. Suspicious?’
I can imagine the operator looking for ‘corporate takeover’ and ‘apathy towards ruling class hegemony’ in the list of threats to UK democracy. ‘No, sorry, we only act upon terrorist threats, homeless people, brown people, and people who take photos of our CCTV cameras’.
One of the classic symptoms of deep urban commodification is that the identity of a place gets ripped away from those who live there and displayed back to them from the outside. You don’t host the spirit of Soho. You consume it. You live inside a product, and the local authorities begin to view themselves as product managers.
People ask me why I focus so much on cash. It’s because the arrival of so-called cashlessness is an eviction notice served to non-commercial spirits. The formal sector is slowly assassinating the informal economy, like an imperial death squad hunting down rebels. The creep is like a virus, and old Brixton punks must watch as it spreads into the body of the neighbourhood that hosts their identity. It appears to them as a sedation of the spirit, and a great forgetting of a world where solidarity, disdain for authority, and acceptance of imperfection were standard.
Their – perhaps reactionary – fear, of course, is that young Londoners will be born into this situation of capture, with their brain patterns calibrated within the formal system, such that they can’t recognise an outside. For example, many young people no longer have a concept of ‘money outside the bank’. Money is ApplePay. What is friendship without WhatsApp? What is directions without Google? There is no world that precedes the digital corporate overlay, with its filtering, auto-correcting and curating. The very concept of un-intermediated life is an endangered species.
Improve.